Alt Text Generator Terms of Service

Effective as of 2.11.2026.

1. General Provisions

1.1. These Terms and Conditions (hereinafter: the “Terms”) define the rules for the electronic provision of the alt text generator service (hereinafter: the “Generator” or the “Service”) by DOCK sp. z o.o. with its registered office in Gdańsk, ul. Wały Piastowskie 1/1508, 80-855 Gdańsk, Poland, entered into the Register of Entrepreneurs of the National Court Register maintained by the District Court Gdańsk-Północ in Gdańsk, 7th Commercial Division, under KRS number 0001105135, NIP 9571173402, REGON 528630778 (hereinafter: the “Service Provider”).

1.2. The Service is provided through the DockAccess Service available at https://dockaccess.org (hereinafter: the “Website”), the API, and the plugins and integration libraries provided by the Service Provider.

1.3. These Terms supplement the DockAccess Store Terms of Service, which set out the rules for placing orders, payments and keeping an Account. In matters concerning the Generator, these Terms prevail. The processing of personal data by the Service Provider as a controller is governed by the Privacy Policy.

1.4. Starting to use the Generator, in particular uploading the first Image, constitutes acceptance of these Terms.

1.5. Contact with the Service Provider: contact@dockaccess.org.

2. Definitions

• User – a person using the Generator, with an Account or without one (hereinafter: a “Guest”),
• Client – a User who is a business and has an active subscription to a paid plan of the Generator,
• Account – an account in the Website; Limits and Sites belong to the company the Account belongs to,
• Site – a website added to the Account for which the Generator is enabled,
• Integration – a plugin or module for a CMS (e.g. WordPress, PrestaShop, Joomla), a programming library (e.g. PHP, Laravel, Symfony) or the API, through which Images are sent to the Generator,
• Image – an image file or the address of a file sent to the Generator with optional context (e.g. the page title or description, language, tone),
• Alt Text – a description of an Image (the alt attribute) proposed by the Generator, in one or more variants,
• Limit – the number of generations available in a given period under the plan,
• Pricing – the current offer of plans and prices published on the Website at https://dockaccess.org/pricing/.

3. Description of the Service

3.1. The Generator creates proposed Alt Texts for Images using an artificial intelligence model of an external provider (on the effective date of these Terms: Google, the Gemini model). For one Image the Generator may prepare up to 5 variants.

3.2. The User may review, edit, select and regenerate Alt Texts in the Account or in the Integration’s panel. The Integration saves the selected texts in the User’s CMS.

3.3. The Generator tool on the Website can be used to a limited extent without an Account. The Guest limit is daily and counted per IP address.

3.4. The Service Provider may change the artificial intelligence model, its provider, the supported file formats and the way the Generator works, provided this does not materially impair the core function of the Service paid for by the Client.

4. Plans and Limits

4.1. The Generator is available on a free plan and on paid plans. On the effective date of these Terms the following limits apply:

4.2. Current limits and prices are set out in the Pricing. In case of discrepancies, the limits shown in the Pricing and in the Account at the time the contract is concluded or the subscription is renewed prevail.

4.3. Each generation of Alt Texts for one Image, including a repeated generation requested by the User, uses one unit of the Limit, regardless of the number of variants. Editing an Alt Text manually does not use the Limit.

4.4. A daily Limit renews at midnight UTC and a monthly Limit on the first day of the calendar month (UTC). An unused Limit does not carry over to the next period and is not refunded or settled.

4.5. A monthly Limit can be used at any time within the month, including in a single day. Once the Limit is used up, the Generator does not create new Alt Texts until it renews or the plan is upgraded. Texts generated earlier remain available.

4.6. The number of Sites for which the Generator can be enabled follows from the plan. If the accessibility widget plan provides for more Sites, the higher value applies.

4.7. To keep the Service stable, the Service Provider may apply technical limits on the number of requests per unit of time and on the size and number of files sent at once.

5. Technical Requirements

Using the Generator requires:

• an Internet connection and an up-to-date web browser,
• for Integrations: a CMS or environment in the version stated in the Integration’s documentation and the ability to make outgoing HTTPS connections to the Service Provider’s servers,
• files in supported formats (including PNG, JPG, GIF, WebP, AVIF, BMP, SVG, TIFF, HEIC) of up to 10 MB; current formats and limits are given in the documentation.

6. User Obligations

6.1. The User represents that they hold the rights to the Images and context they send and that sending them to the Generator and their processing by the artificial intelligence model provider does not infringe the rights of third parties or the law.

6.2. Sending unlawful content is prohibited, in particular content depicting the sexual abuse of minors, terrorist content, content inciting hatred or violence, content infringing copyright or personal rights, and files containing malware.

6.3. The User does not send Images containing personal data, in particular special categories of data (Article 9 GDPR), identity documents or financial data, unless the Image is published on the Site, describing it is necessary and the User has a legal basis for such processing.

6.4. The User may not:

• circumvent Limits, in particular by creating multiple accounts, changing IP addresses or sending automated requests outside the Integrations and the API,
• share API keys and tokens with persons outside their company,
• make the Generator or its API available to third parties as a stand-alone service (reselling access); using the Generator to serve the User’s clients’ websites within the Sites available on the plan is permitted,
• use the Generator to build a competing service or to train artificial intelligence models,
• take actions that disrupt the operation of the Service.

6.5. The User is responsible for installing, configuring and updating Integrations according to the documentation and for securing access credentials.

7. Nature of Results and Duty to Review

7.1. Alt Texts are created automatically by an artificial intelligence model and are proposals. They may be imprecise, incomplete, unsuited to the context of the Site, contain factual or language errors, or inappropriate content.

7.2. Before publication, the User reviews each Alt Text and corrects it where necessary. In particular, the User decides whether an Image is decorative and should have an empty alt attribute, and whether the description discloses personal data or confidential information.

7.3. The User is responsible for the content published on the Site, including Alt Texts saved in the CMS by an Integration (also automatically, if the User has enabled such an option).

7.4. The Service Provider does not guarantee that Alt Texts meet WCAG success criterion 1.1.1 or other requirements of accessibility law. Using the Generator does not replace an accessibility audit.

7.5. Similar Images may receive similar or identical Alt Texts, including for other Users.

8. Rights to Content

8.1. The User retains all rights to the Images and the context sent. To the extent necessary to provide the Service, the User grants the Service Provider a free, non-exclusive licence to store the Images, reproduce them in computer memory, process them, send them to the artificial intelligence model provider and display them in the Account and the Integration, for as long as the Images are stored in the Generator, with the right to grant sublicences to the Service Provider’s subcontractors to the same extent.

8.2. The Service Provider claims no rights to the Alt Texts generated for the User. The User may use them without restriction, including modifying and publishing them.

8.3. The Service Provider does not use the User’s Images or Alt Texts to train artificial intelligence models. It may use anonymised, aggregated statistics on the use of the Service (e.g. the number of generations, response times) to develop it and to keep it secure.

8.4. The software of the Generator and the Website and the documentation are protected by copyright and belong to the Service Provider. The User uses Integrations under the licence stated in their documentation or installation package.

9. Storage and Deletion of Data

9.1. Images and Alt Texts of a User with an Account are stored for as long as the Service is used, so that they can be reviewed, edited and regenerated.

9.2. Images sent by Guests are deleted after 14 days.

9.3. Images deleted by the User are permanently deleted within 30 days. Backups may be kept longer, in line with their rotation cycle.

9.4. After the contract ends or the Account is deleted, the Service Provider may delete the Images and Alt Texts. Texts saved earlier in the User’s CMS remain there. The Generator is not an archiving service; the User keeps the original Images in their own systems.

10. Personal Data

10.1. The Service Provider is the controller of the Users’ personal data (Account, contact and billing data), as described in the Privacy Policy.

10.2. Where Images or context contain personal data of third parties (e.g. a person’s image), the User is their controller and the Service Provider processes them on the User’s behalf as a processor. To that extent, upon acceptance of these Terms the parties conclude a data processing agreement within the meaning of Article 28 GDPR on the following terms:

• the subject matter and purpose of processing is solely the provision of the Service (generating, storing and providing Alt Texts); processing lasts for the duration of the Service and the deletion period set out in section 9; it covers storage, analysis of the Image by the artificial intelligence model and making the results available; it concerns images of persons and other data visible in Images or contained in the context, relating to persons shown or named in the Images,
• the Service Provider processes data only on the User’s documented instructions, which consist of using the Service in accordance with these Terms; ensures that persons authorised to process the data have committed to confidentiality; applies the security measures referred to in Article 32 GDPR; to the extent resulting from the nature of the Service, assists the User in responding to requests of data subjects and in meeting the obligations under Articles 32–36 GDPR; notifies the User of a personal data breach without undue delay; deletes the data after the Service ends in accordance with section 9; makes available the information necessary to demonstrate compliance with Article 28 GDPR, primarily in the form of written explanations, while an on-site audit takes place on a date agreed in advance and at the User’s expense,
• the User gives general authorisation to engage as sub-processors the server infrastructure provider named in the Privacy Policy and the artificial intelligence model provider (Google, Gemini API). The Service Provider gives at least 14 days’ notice of any intended addition or replacement of a sub-processor; during that time the User may object and terminate the contract,
• any transfer of data to a third country by the artificial intelligence model provider takes place under the mechanisms provided for in Chapter V GDPR, in particular a European Commission adequacy decision or standard contractual clauses.

11. Availability of the Service and Support

11.1. The Service operates in the SaaS model. The Service Provider makes efforts to keep it available continuously but does not guarantee uninterrupted operation. Interruptions may occur due to maintenance, updates, failure recovery or unavailability of the artificial intelligence model provider.

11.2. The SLA does not cover the Generator unless the parties agree otherwise in documentary form.

11.3. Technical support is provided electronically at contact@dockaccess.org on business days from 9:00 to 17:00 CET. Programming and implementation work on the User’s side is an additional paid service.

12. Suspension and Termination

12.1. The Service Provider may suspend access to the Generator or block an API key if the User breaches these Terms, in particular section 6, or if the security of the Service so requires. The Service Provider informs the User of the suspension and its reason, unless this is not possible or is prohibited by law.

12.2. In the event of a serious or repeated breach of these Terms, the Service Provider may terminate the contract with immediate effect. The fee for the current billing period is then not refunded.

12.3. The Client may cancel the renewal of the subscription in the Account. The paid plan remains active until the end of the paid period, after which the Account uses the Limits of the free plan. The User may stop using the Service and delete the Account at any time.

12.4. The Service Provider may discontinue the free plan with 30 days’ notice, given by e-mail or in the Account.

13. Liability

13.1. The Service Provider is not liable for:

• the content of Alt Texts published by the User and the consequences of their publication,
• the consequences of the Site’s non-compliance with accessibility requirements, including penalties, sanctions and decisions of supervisory authorities, and third-party claims,
• infringement of third-party rights resulting from Images or context sent by the User,
• interruptions and errors of the artificial intelligence model provider, network operators and the User’s CMS,
• errors resulting from improper installation, configuration or modification of an Integration or from conflicts with other software,
• loss of data stored only in the Generator.

13.2. The Service Provider’s total liability towards the Client under the contract for the Service is limited to the net fee paid for the Service in the billing period in which the damage occurred and does not cover lost profits. On the free plan, the Service Provider is not liable for damage, except for damage caused intentionally.

13.3. The limitations of liability do not apply to damage caused intentionally.

13.4. A User who is a business indemnifies the Service Provider against liability towards third parties and covers reasonable costs, including legal costs, related to claims resulting from the User’s breach of section 6.

14. Complaints

14.1. Complaints regarding the Generator may be sent to contact@dockaccess.org. A complaint should include the Account e-mail address, the Site address, a description of the problem and when it occurred.

14.2. The Service Provider reviews a complaint within 14 days of receipt and replies by e-mail.

14.3. If a complaint is upheld, the Service Provider may in particular regenerate Alt Texts without using the Limit, restore the used Limit or offer another form of compensation.

15. Changes to the Terms and Final Provisions

15.1. The Service Provider may amend these Terms for valid reasons, in particular a change in the law, a change in the features or scope of the Service, a change of the artificial intelligence model provider, security reasons or a change in the Pricing.

15.2. Users with an Account are informed of a change to these Terms by e-mail or in the Account at least 14 days before it takes effect. A Client who does not accept the changes may, before that date, cancel the renewal of the subscription or terminate the contract with effect from the date the changes take effect. Continued use of the Service after that date constitutes acceptance of the changes.

15.3. The contract is governed by Polish law. Disputes with Users who are businesses are resolved by the court competent for the Service Provider’s registered office.

15.4. Provisions of these Terms limiting the Service Provider’s liability or the User’s rights do not apply to consumers or to natural persons concluding a contract directly related to their business where the contract is not of a professional nature for them, to the extent they would contravene mandatory provisions of law.

15.5. The invalidity of any provision of these Terms does not affect the validity of the remaining provisions.

DOCK sp. z o.o., ul. Wały Piastowskie 1/1508, 80-855 Gdańsk, Poland, NIP 9571173402, KRS 0001105135, REGON 528630778, e-mail: contact@dockaccess.org